Helping Makers, Artists, and Entrepreneurs Sell More and Scale Up.
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Pricing your work as an artist or small business owner can feel like walking a tightrope. You want your prices to be fair both for your customers and for yourself....
Taking pre-orders can be an incredible tool for funding new products, managing high demand, and ensuring you don’t miss out on sales. But if not handled correctly, it can lead to...
Choosing between Etsy and Shopify can be a big decision for small business owners. Both platforms offer unique benefits, but which one is best for your business? Some sellers thrive on...
In a world where thousands of small businesses are fighting for attention, your brand needs to be loud, clear, and unforgettable. Customers should instantly recognize your business, whether they see your...
If you want to increase your revenue without increasing your customer base, upselling and bundling are your best friends. Encouraging customers to spend a little more per transaction can make a...
Pricing isn’t just about covering costs and making a profit, it’s about how your customers perceive value. The right pricing strategy can increase your sales, encourage larger purchases, and make your...
Understanding why customers buy is just as important as what you’re selling. People don’t always make logical buying decisions, they’re driven by emotion, habit, and subconscious triggers that influence their purchases. If...
Impulse purchases happen all the time, especially at markets, craft fairs, and pop-up events. Customers may not come in looking to buy something, but the right setup, pricing, and psychology can...
Not every product is a necessity, but that doesn’t mean customers can’t feel like they need it. The best-selling products don’t just sit there waiting for buyers; they tap into emotion,...
Wholesale can be a game-changer for small businesses looking to scale. Instead of selling one product at a time, wholesale allows you to sell large quantities at once while getting your...
Instagram is a powerful tool for growing your business, but just posting isn’t enough. If your followers aren’t liking, commenting, or sharing, your content isn’t reaching its full potential. Want to...
Your sales data is one of the most valuable tools for making smart decisions about what to sell. Instead of guessing which products will do well, you can analyze trends, cut...
Getting a new customer is exciting, but turning them into a repeat customer is where the real magic happens. Loyal customers buy more, engage more, and spread the word about...
Choosing the right product lineup is one of the most important factors in craft show and online sales success. The right mix of pricing, product diversity, and customer-driven choices can...
Giveaways are a powerful way to engage your audience, reward loyal followers, and even boost sales. But if you don’t structure them right, you’ll end up with freebie hunters who...
While some businesses thrive on holiday-specific products, I’ve learned that seasonal and limited-edition sales look different for everyone. Some of my friends make tons of money on Christmas ornaments—but that’s...
It’s easy to design products based on what you love, but your customers are the ones who determine if something sells. Over time, I’ve learned that data, customer feedback, and...
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