How to Turn a Slow Market Day into a Content Creation Win

Every vendor knows the pain of a slow market day. Maybe it’s the weather, maybe it’s the wrong crowd, maybe Mercury is in retrograde, either way, it sucks. But here’s the good news: a quiet booth doesn’t have to be a waste. It can actually be your best chance to create content that keeps working after the market ends.

Here’s how I use slow shows to create content that grows my audience, builds trust, and boosts future sales.

1. Film a Booth Tour Video 🎬

Use your downtime to film a walkthrough of your setup. Highlight:

Your bestselling items 🌟
How you display things 🖼️
Any freebies or deals you offer (like our “Follow us for a free lighter” sign!) 🔥

These make great Instagram Reels, TikToks, or even Pinterest Idea Pins.

2. Record Product Demos 📹

Got a product that needs explaining? Use the calm to film:

How to open a pill case 💊
What your sticker book is 📖
What’s inside a mystery pack 🎁

Pro tip: Record voiceovers later if you don’t want to talk in public.

3. Snap Content Photos in Natural Light 📸

Markets usually have better lighting than your home studio. Take advantage:

Flat lays on your tablecloth 🖼️
Product shots in your display 🎯
Detail shots of bundles or signage 🖌️

You’ll thank yourself later when it’s time to post.

4. Capture Customer Interactions (With Permission) 📷

If someone’s excited about your booth, ask if you can snap a pic or film a short video of them using your ArtVend or picking out a sticker pack.

Social proof sells. Real people loving your products is gold.

5. Go Live or Do a Market Recap 📺

If foot traffic is slow, go live and give your followers a behind-the-scenes look. Or film a recap talking about:

What you brought 📦
What the setup looks like 🛠️
What’s new or exclusive ✨

Let people know they can still shop online if they missed it.

6. Make a “Day in the Life” Vlog 🎥

Pull together clips of:

Packing the car 🚗
Setting up 🛠️
Merchandising 🛍️
Favorite moments 🎉

Even if the show flops, your content doesn’t have to.

7. Save It All for Later 🗃️

Content doesn’t need to be posted the same day. I treat my slow show content like a content bank:

Batch your videos 📹
Save drafts with captions 📝
Use during busy weeks or launches 🚀

Don’t Waste a Slow Show 🙌✨

Plan your content before the show starts ✅
Know what to capture at your booth 📷
Turn slow days into brand growth 🌱📈

Every market is a win if you know how to use it.